If you manage content for a brand or agency in Dubai, the numbers coming out of this year's major marketing reports make one thing very clear. Video is not just important, it is the dominant format, and the gap between brands that treat it as a priority and those that do not is widening fast. Here is what the research actually says, and what it means for how you operate. Video Is the Top ROI Driver Across Every Category of Business According to HubSpot's 2026 State of Marketi