CTG BLOG

Insights for brands that create seriously.

Data-backed insights on video production, content strategy, and the tools shaping the industry across the GCC.

AI in content production

Exploring how artificial intelligence is reshaping video production, editing workflows, and content creation for agencies and brands across the GCC.

Video Content in 2026: What the Data Says and What It Means for Agencies and Brands in the GCC

If you manage content for a brand or agency in Dubai, the numbers coming out of this year's major marketing reports make one thing very clear. Video is not just important, it is the dominant format, and the gap between brands that treat it as a priority and those that do not is widening fast. Here is what the research actually says, and what it means for how you operate. Video Is the Top ROI Driver Across Every Category of Business According to HubSpot's 2026 State of Marketi

AI in content production

11 hours ago4 min read